Sustainable packaging – where to start and how it can actually help your business.

Having eco-friendly practices in companies is becoming a very decisive aspect for customers. More and more people, especially within the younger generations, are being attentive to all the “details”. They want more than an eco-friendly statement or product. They also want the entire business to embrace these values, and that means the packaging has to be sustainable, too. 


sustainable packaging

What is a sustainable packaging?

According to the Sustainable Packaging Coalition, a packaging is sustainable if it follows these 8 criteria: 

  • Is beneficial, safe & healthy for individuals and communities throughout its lifecycle.
  • Meets market criteria for performance and cost.
  • Is sourced, manufactured, transported, and recycled using renewable energy.
  • Optimizes the use of renewable or recycled source materials.
  • Is manufactured using clean production technologies and best practices.
  • Is made from materials healthy throughout the life cycle.
  • Is physically designed to optimize materials and energy.
  • Is effectively recovered and utilized in biological and/or industrial closed-loop cycles.


Read the full definition by the Sustainable Packaging Coalition here

You are ready to take the leap but you aren’t sure where to start? Let’s take a look!

Which material to choose for your sustainable packaging?

You’ve got multiple options to choose from:

  • Recycled packaging

Using recycled packaging helps you to reuse materials that would otherwise be wasted and make it into something new. You can use recycled cardboard or recycled plastic for example. 

  • Compostable packaging

Your packaging can be compostable either at home or industrially. That means that when put in the right conditions your packaging will break down back into the earth and leave no trace behind.

  • Plantable packaging.

Different from compostable, these packaging will actually grow into a plant once planted. Imagine your packaging growing wildflowers instead of being tossed into the garbage. 

plantable packaging

Pay attention to the details

Deciding on the best material to package your products isn’t the only decision you should take. Now, let’s take a look at the other “details”: 

  • Avoid plastic label pouches and switch to using paper labels
  • Opt for paper-based water-activated tapes instead of plastic tapes
  • Select water-based ink containing no harmful dyes
sustainable packaging

Ready to ship?

  • Choose the right box-sized or use multi-depth boxes to reduce packaging material.
  • Make sure to ship items together to reduce the amount of packaging and travel during shipping. 
  • Set MOQs to reduce wastage if your business allows it. 
  • Avoid overnight deliveries if not required


Last but not least, it is really important to communicate your changes to your customers and educate them on how they can best support you in that mission. Share best practices to dispose and recycle your packaging

Switching to sustainable packaging will support your mission to have a better impact on the environment and it will help strengthen your connections with your customers. Are you ready to take the leap?  

We are constantly making changes and improvement here at SellSage. Join the movement. 💚

sustainable packaging sellsage

Thank you for your efforts to adopt a more sustainable lifestyle. Follow us on Instagram @sellsage for daily tips. 

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